Global Eye Tracking Market Size, Trends, Growth by Top Key Players As Ergoneers GmbH (Germany), Seeing Machines Ltd. (Australia), Tobii AB (Sweden), Facebook Inc. (US), PRS IN VIVO (US), SR Research Ltd. (Canada).
SUMMERY:
Market Research Future published a research report on “Global Eye
Tracking Market Research Report- Global Forecast 2027” – Market Analysis,
Scope, Stake, Progress, Trends and Forecast to 2027.
Market Overview
The study reveals that eye tracking has been
adopted by various application sectors such as social media and market
research, and is expected to reach a high level in the eye tracking market as
the advancement in visual analysis provides the industry with a comprehensive
assessment. It is expected that the eye tracking sensors which monitor facial
expression and heart rate will drive market growth globally. It also helps the
doctors in conducting the test and identifying disease signs, and is available
at a reasonable range for the patient. One of the main driving factors for the global eye
tracking market is the high demand for eye
trackers in the healthcare vertical, in particular for the assistive
communication application. The increasing penetration of eye tracking
technology in vertical consumer electronics and high demand for eye trackers
for customized advertising and consumer research are a few other key factors
that have a positive impact on the growth of the eye tracking market.
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Key Players
The prominent players in the
Eye Tracking Market are – Ergoneers GmbH
(Germany), Seeing Machines Ltd. (Australia), Tobii AB (Sweden), Facebook Inc.
(US), PRS IN VIVO (US), SR Research Ltd. (Canada), EyeTech Digital Systems (U.S), Apple Inc.
(U.S), Smart Eye AB (Sweden), and Lumen
Research Ltd. (UK) among others.
Segmentation
The eye tracking market was segmented according
to type , application, vertical, and region. The segment type encompasses
remote eye tracking and mobile eye tracking. The application segment comprises
the interface of virtual reality, research, and human computers. Aerospace,
retail, automotive, government & defense are part of the vertical segment.
Mobile eye tracking is commonly used under the
application section to calculate how drivers are affected by a new proprietary
form of advertising on pillars in parking garages. Mobile eye tracking gives
the subject a greater degree of freedom which involves more natural movement of
the head and eyes to be recorded. This approach is gaining traction in
applications in market research, particularly in the retail and advertising
sector. Growing demand from large FMCG companies and retailers for on-field
market research is expected to spur growth in the mobile eye tracking market.
Regional Analysis
Global
Eye Tracking market regional analysis is being
studied for regions like Asia Pacific , North America, Europe and the rest of
the world. In terms of the largest market share in Eye Tracking market, North
America is one of the world's leading regions. In the region of North America,
eye tracking becomes part of the VR API, an open standard under development
supported by Oculus, Google, and others. During the forecast period, North
America is expected to account for the greatest share of the eye tracking
market. That sector's dominance can be attributed to the region's comparative
economic superiority. A few key factors driving growth in North America are the
increasing use of advanced technology in the healthcare sector and growing
research activities to understand human behaviour. As major players like SMI,
Europe is expected to grow in the forecast years , bringing eye tracking
technology to both standalone VR head-mounted displays and smartphones. This
increasing investment by major European players is expected to drive the region's
eye tracking market. Owing to technical advances in the eye tracking devices
and reduced prices of eye tracking devices in the area, APAC region has the
highest CAGR.
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